The very idea of having a website and spending on the best Long Island web designing company for setting it up is to improve upon business prospects. There is no point in having a website design that does not help in conversions. Conversion enhancement requires optimizing conversions. Conversion optimization and search engine optimization are two entirely different things although one is the sublet of the other.
Sharp Designs Always make a Mark!
Sharp designs always make a mark. Websites should be sharp. Designs and links need to be precise and to the point. Uncouth layouts never make a mark. They end up confusing the reader. Sharpness and clarity are therefore essential criteria of a great website. Avoid clutter.
Keep enough white spaces in and around the key important markers of your web page. Stick to conventionality when it comes to traditional aspects like contact details and call-to-action buttons. Changing the locations of these important pointers leads to nothing else but confusion!
Loading Speed is More Important than you Think!
The loading speed of your website would be a key determining factor for conversion rates. Anything more than 3 seconds could divert your traffic elsewhere! As a service provider for web design near me will tell you, having too much content on your page like bulky images and plug-ins can slacken the loading page of your website. Keeping your website free of these elements is extremely important.
Another easy and simple way to reduce your loading speed would be to cater to a reliable web host! The more robust the web host, the easier it is to keep everything running smoothly!
Design with Mobile Interfaces in Mind
It is important to remember that the majority of phone owners would be using their handsets in portrait and not landscape mode! Therefore, if you have lengthy headlines, they would go from one line to the second and then the third, interrupting the textual flow! This can impact how long people last on your website.
Google prefers websites that can be accessed on mobile or ones that are mobile optimized. Therefore the creative design must be kept concise and headers, widgets, and images of appropriate sizes should be used for reducing the bounce rates! Images can be broken down into smaller sections for enhancing readability. Always remember, to keep the audience profile in mind when improving upon the responsiveness of your website.
Concentrate on the CTA Button
Concentrating on the CTA button is one of the easiest ways to boost conversion. The CTA button is like a reward point for visitors tripping into your website and checking out the entire content that’s on offer!
To begin with, you need to choose a different color for your CTA button, one that has not been used anywhere else on the website. Instead of using the instruction “click here” it should be tied directly to your business. It should be of the perfect length, not too long.
It should flow logically with the content. A CTA that has been interrupted by multiple add-ons and other elements can be grossly frustrating.
Consider engaging a specialist for web design in New York for your design needs!
